Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website by using tags and verbiage within the site the search engines are seeking. This process differs from search engine marketing (SEM) and pay-per-click (PPC) because those methods require payment for placement with search engines. SEO improves website ranking via the organic or algorithmic qualities of a site. SEO can target different types of searches including image, industry, proximity and video searches.
SEO considers how search engines work and what people are searching for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. SEO considers how search engines work and what people are searching for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Search engine optimization is an ongoing process. It is important to monitor the statistics of your website and make adjustments to continue the optimization process. IT Niche is adept at creating a SEO plan for our customers and helping them continue improving their site's ranking and visibility.
Please contact one of our representatives if you are interested in starting a SEO project for your website or if you are starting from scratch and want to begin on the right path. SEO offers one of the best returns on investments in marketing.
Friday, May 7, 2010
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